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A Diversification Strategy for Your Translation Business
In business, diversification can apply both to services and products. Choosing to concentrate on a single product or a single service is a good strategy in the beginning. A startup can concentrate its energy on doing one thing to the best of its ability. But when a...
Onboarding in localization: translating onboarding into a long-term collaboration
After many months of research and hundreds of interviews, you’ve finally found the new employee whose skills you need to expand and strengthen your localization team! But if you think all your problems are over… well, think again, because it’s time to start the...
How Does Translation Technology Fit in the Tourism Industry
According to Deloitte’s Travel and Hospitality Industry Outlook for 2019, the past 10 years have seen an “historic burst in travel demand.” From 2009 to 2017, in the United States only, hotel gross bookings grew from $116 billion to $185 billion, while airline...
A Video Localization Strategy For Your Video Content Marketing
The case for video contentThe case for quality video contentText is still here… in the subtitles!Video Localization Get to know SRT files Localizing SRT files The case for video content If you have terminology needs or want to reuse previous translations (or...
What can localizers learn from the assignment of KPIs in marketing
When we say “assign KPIs,” we mean giving a KPI to a team or team member and making them responsible for improving it. KPIs in localization is officially a thing. We hosted a much-hyped panel discussion about KPIs and posted several blogs about KPIs by Isabella...
