by Robert | Global Marketing
Subscribe to content by Robert. When we say “assign KPIs,” we mean giving a KPI to a team or team member and making them responsible for improving it. KPIs in localization is officially a thing. We hosted a much-hyped panel discussion about KPIs and posted several... 
by Kay Walten | Global Marketing
Subscribe to content by Kay Walten. Did you know that 72% of consumers said they would be more likely to buy a product if information for it was written in their own language?Well, nowadays, social media is a big part of how companies interact with potential... 
by Antonio Gazzolini | Global Marketing
Subscribe to content by Antonio Gazzolini. Here we go again. It’s the end of the year. Most people think of snow, Christmas gifts, and having a good time at home with their families. But for others, it means compiling strategies and sending budget estimates for... 
by Guest Author | Global Marketing
Subscribe to content by Guest Author. Is Social Media Replacing Traditional Media? Social media channels are increasingly replacing traditional marketing channels, such as TV and newspaper. For online professionals, social media channels are important marketing tools... 
by Robert | Global Marketing
Subscribe to content by Robert. What is your plan to publicize this multilingual content? We’re going with a horse-cart analogy here. If you haven’t jumped into multilingual content marketing before, you might think that your content is a horse, and if you... 
by Natalie Toledo | Blog, Global Marketing
Subscribe to content by Natalie Toledo. When you are a company that wants to go global, the challenge of touching the hearts of your international consumers becomes real. Being able to balance your global feel and identity while trying to seduce the locals is much...
