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What can localizers learn from the assignment of KPIs in marketing
When we say “assign KPIs,” we mean giving a KPI to a team or team member and making them responsible for improving it. KPIs in localization is officially a thing. We hosted a much-hyped panel discussion about KPIs and posted several blogs about KPIs by Isabella...
Ultimate Guide to Multilingual Social Media 2019
Did you know that 72% of consumers said they would be more likely to buy a product if information for it was written in their own language?Well, nowadays, social media is a big part of how companies interact with potential consumers, so if you’re not thinking...
Buyers’ Guide: How To Find the Best Translation Management System Today
Here we go again. It’s the end of the year. Most people think of snow, Christmas gifts, and having a good time at home with their families. But for others, it means compiling strategies and sending budget estimates for the next year. If you’re a...
How To Behave And Market Yourself Online
Is Social Media Replacing Traditional Media? Social media channels are increasingly replacing traditional marketing channels, such as TV and newspaper. For online professionals, social media channels are important marketing tools that showcase what we do and allow us...
Multilingual Content Marketing for Beginners
What is your plan to publicize this multilingual content? We’re going with a horse-cart analogy here. If you haven’t jumped into multilingual content marketing before, you might think that your content is a horse, and if you translate it, it’s going...
