Consistent Output and Global Campaigns

Consistent Output and Global Campaigns

Subscribe to content by Quoc Nguyen. In global marketing campaigns, the key concepts around your product appear in pretty much all of the promotional and reference material that you produce. Take Acme Widgets as an example. Their upcoming campaign for their popular...
Keeping Translation Costs Down

Keeping Translation Costs Down

Subscribe to content by Quoc Nguyen. One of the amazing lessons we can learn from William Shakespeare is the lesson of being concise. Take for example, this line from one of his most popular plays, Romeo and Juliet. The play is a tragedy, about a young man and woman...
Languages and a Canadian Beer Fridge

Languages and a Canadian Beer Fridge

Subscribe to content by Quoc Nguyen. Even though languages can sometimes put your marketing campaigns on ice, that’s definitely not the case for brewing company, Molson Coors Canada. They’re embracing language, and rewarding language diversity with fridge-fulls of...
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