Keeping Translation Costs Down

One of the amazing lessons we can learn from William Shakespeare is the lesson of being concise. Take for example, this line from one of his most popular plays, Romeo and Juliet. The play is a tragedy, about a young man and woman from two feuding families, who fall in...

Languages and a Canadian Beer Fridge

Even though languages can sometimes put your marketing campaigns on ice, that’s definitely not the case for brewing company, Molson Coors Canada. They’re embracing language, and rewarding language diversity with fridge-fulls of beer. Molson Coors Canada first grabbed...

Consistent Output and Global Campaigns

In global marketing campaigns, the key concepts around your product appear in pretty much all of the promotional and reference material that you produce. Take Acme Widgets as an example. Their upcoming campaign for their popular Widget Wonder device is being...
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