by Natalie Toledo | Localization
Subscribe to content by Natalie Toledo. The future is now, and clear proof of that is the revolution of the Internet of Things. In this article, we will analyze how this is affecting the language and translation business. Nowadays, languages aren’t just used by...
by Natalie Toledo | Localization
Earlier this year, we had the opportunity to hold a very informative webinar about software localization with experienced localization managers of Stripe, Uber, Evernote, JDA Software, and InEight, during which they shared some of the biggest challenges they are...
by Natalie Toledo | Blog, Global Marketing
Subscribe to content by Natalie Toledo. When you are a company that wants to go global, the challenge of touching the hearts of your international consumers becomes real. Being able to balance your global feel and identity while trying to seduce the locals is much...
by Natalie Toledo | Global Marketing
Subscribe to content by Natalie Toledo. It’s been said that advertising reflects our society, values, and needs. An advertising campaign, therefore, should comprise all that. Ad campaigns are one of the most important elements in marketing, since they’re...
by Natalie Toledo | Global Marketing, Localization
Subscribe to content by Natalie Toledo. If your company is doing business abroad and wants to internationalize the brand, then it’s better to be well-prepared and have a plan. In this article, we’ll review some of the best practices involved in marketing...