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4 Common Software Localization Challenges And Their Solutions
Earlier this year, we had the opportunity to hold a very informative webinar about software localization with experienced localization managers of Stripe, Uber, Evernote, JDA Software, and InEight, during which they shared some of the biggest challenges they are...
Glocalization: How Brands Stay Globally And Locally Relevant
When you are a company that wants to go global, the challenge of touching the hearts of your international consumers becomes real. Being able to balance your global feel and identity while trying to seduce the locals is much easier said than done, but it’s not...
Essential Guide To Localizing Advertising Campaigns Like A Pro
It’s been said that advertising reflects our society, values, and needs. An advertising campaign, therefore, should comprise all that. Ad campaigns are one of the most important elements in marketing, since they’re what promotes your products and services....
Marketing localization: Best practices for global success
If your company is doing business abroad and wants to internationalize the brand, then it’s better to be well-prepared and have a plan. In this article, we’ll review some of the best practices involved in marketing localization. There are countless cases...
