by Natalie Toledo | Localization
How the Internet of Things is changing the Game in the Translation Industry The future is now, and clear proof of that is the revolution of the Internet of Things. In this article, we will analyze how this is affecting the language and translation business. Nowadays,...
by Natalie Toledo | Localization
4 Common Software Localization Challenges And Their Solutions Earlier this year, we had the opportunity to hold a very informative webinar about software localization with experienced localization managers of Stripe, Uber, Evernote, JDA Software, and InEight, during...
by Natalie Toledo | Blog, Global Marketing
Glocalization: How Brands Stay Globally And Locally Relevant When you are a company that wants to go global, the challenge of touching the hearts of your international consumers becomes real. Being able to balance your global feel and identity while trying to seduce...
by Natalie Toledo | Global Marketing
Essential Guide To Localizing Advertising Campaigns Like A Pro It’s been said that advertising reflects our society, values, and needs. An advertising campaign, therefore, should comprise all that. Ad campaigns are one of the most important elements in...
by Natalie Toledo | Global Marketing, Localization
Marketing localization: Best practices for global success If your company is doing business abroad and wants to internationalize the brand, then it’s better to be well-prepared and have a plan. In this article, we’ll review some of the best practices...
