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If your company is doing business abroad and wants to internationalize the brand, it’s better to be well-prepared. In this article, we’ll review some of the best practices involved in marketing localization.
How good is automated translation in 2018? Industry leaders like Google, Microsoft and Facebook apply all the lessons of machine learning to translation, but another company seems to have surpassed them and has set the bar higher than ever.
Developing a successful global strategy for a brand is not a walk in the park. There are many things to consider and a lot of research to do before even thinking of getting started.
Pay close attention to this article to learn the main differences between two types of translation for the advertising area that can help you go global: marketing translation and transcreation.
In the following article, we will review some of the most helpful tools that you definitely need to consider having in in your SEO translation project arsenal.
The Internet has changed so much about our lives: how we shop, how we travel, how we consume media, how we learn, and so on. It’s also made communities more connected than ever before, and I’m not just talking about people within the same country.
What can you as a translation project manager do to help ensure that all parties are on the same page and that projects hew closely to deadlines and budgets?
Easy tips to leverage your project data for a more efficient translation vendor management